About Me
Passion for digital products, technology, and social impact.
I’m Albert, a product lover with too many interests to fit in here. I dedicate myself to exploring how digital products are created, how they evolve, and the ways in which society engages with them.
What I'm learning so far
Users have the answer
Listen before you build. The best products emerge from real problems, not assumptions.
Use the right metrics
Vanity numbers don’t drive growth. Focus on metrics that reflect real value.
Ship fast
Perfection delays learning. Launch early, iterate often, and let feedback guide you.
Focus
Great products win by clarity. Do less, but do it better and with purpose.
Why I created this website
This isn’t a portfolio, nor an online CV. It’s a personal corner of the Internet. A kind of escape from the relentless focus on productivity, engagement metrics, KPIs, algorithms, and the like.
Don’t get me wrong, I love all of that. I dedicate my life to learning how to master it. But here, I step outside, observe it from a distance, and reflect on why and how it works without having to surrender to its force.
You can read my insights here.
“Wether or not it draws on new scientific research, technology is a branch of moral philosophy, not of science.”
Paul Goodman