About Me
Passion for digital products, technology, and social impact.
I’m Albert, a product-minded builder focused on the decisions and constraints that shape digital products. I dedicate myself to exploring how digital products are created, how they evolve, and the ways in which society engages with them.
Product principles
There are no certain solutions
Users expose pain, but the solution is always an assumption. Treat it accordingly.
Metrics are proxies
They help you see patterns, but they don’t replace judgment.
Speed for learning
Shipping faster matters only when it reduces uncertainty.
Clarity beats scope
Great products win by clarity. Do less, but do it better and with purpose.
Why I created this website
This isn’t a portfolio, nor an online CV. It’s a personal corner of the Internet. A kind of escape from the relentless focus on productivity, engagement metrics, KPIs, algorithms, and the like.
Don’t get me wrong, I love all of that. I dedicate my life to learning how to master it. But here, I step outside, observe it from a distance, and reflect on why and how it works without having to surrender to its force.
You can read my insights here.
“Wether or not it draws on new scientific research, technology is a branch of moral philosophy, not of science.”
Paul Goodman